NATURAL HEALTH
PRODUCTS NZ –
SILVER PARTNER

As the industry body for New Zealand’s natural health and complementary products sector, Natural Health Products NZ ensures New Zealand upholds high standards of quality and transparency.

Unlocking wellness through nature and science

The most powerful trend driving demand in the global nutraceutical and supplement market is consumers’ increasing desire for wholefood ingredients that are ‘naturally functional’. Based in New Zealand, where unique growing conditions produce superior plant bioactive levels, Anagenix is the nutraceutical manufacturer that can help you to harness this massive opportunity.

AWARD-WINNING PRODUCTS

Our range of whole fruit powders

Livaux Actazin BerriQi Feiolix

Every product we develop and manufacture is built on the growing consumer preference for supplements and functional foods using plant-based ingredients that are naturally functional and packed by robust science.

More about our Product range.

Our four-pillar
approach to
global success

Our success has been built on four pillars – whole fruit, proven science, sustainable manufacturing and empathic marketing. It’s a winning formula that has enabled us to become a trusted nutraceutical supplier for Swisse, Microbiome Labs, Holland & Barrett, Culturelle, Amazing Grass and other innovative companies in the supplement and functional food space.

whole
fruit
ethos

• Natural fruit matrix
• Enhanced bioavailability due to natural fruit matrix
• Better absorption
• Bioactive components work in synergy to deliver health outcomes
• Anagenix unique process preserves a high bioactive content in power form
More about our whole fruit approach.

proven
science

As a trusted functional food ingredient manufacturer, Anagenix works with leading research organisations to ensure the nutraceuticals we produce are backed by robust scientific evidence.

Our partners include:

best-in-class
manufacturing

• Our proprietary freeze-drying process
• Protects bioactive compounds to create fruit powders that are effective at low doses
• We use only ‘ugly fruits. They’re beautiful on the inside, where it really matters.

More about our manufacturing.

proven
sustainability

We have always strived to be a ‘good corporate citizen’ by showing respect for the environment, our employees and the New Zealand fruit growing industry. Now we’re going a step further by moving towards the attainment of a globally-recognised sustainability accreditation.

• Traceable sustainable supply chain
• No nutrient left behind
• Product superiority, backed by science
• An empowering place to work

More about our sustainability journey.

empathic marketing

Our human-centred and iterative approach to product creation is complemented by an empathic. Intelligent approach to marketing that engages stakeholders, distributors, brands and consumers.

Our marketing strategy includes:

• Brand toolkits
• Consumer websites
• User testing
• Webinars

Award-Winning Marketing

NHPNZ Marketing
Award 2018

NHPNZ Marketing
Award 2019

NHPNZ Marketing
Award 2020

NHPNZ Marketing
Award 2023

More about our marketing.

“We have our trade secrets of how we prepare and dry whole fruit to protect the bioactives. We’ve invested several years into getting that right, which is why our products are effective at a low dose. Every year we win awards for our products, which validates our science and our manufacturing standards.”
– CHRIS JOHNSON / MANAGING DIRECTOR, ANAGENIX