Unlocking wellness through nature and science
The most powerful trend driving demand in the global nutraceutical and supplement market is consumers’ increasing desire for wholefood ingredients that are ‘naturally functional’. Based in New Zealand, where unique growing conditions produce superior plant bioactive levels, Anagenix is the nutraceutical manufacturer that can help you to harness this massive opportunity.
Our four-pillar
approach to
global success
Our success has been built on four pillars – whole fruit, proven science, sustainable manufacturing and empathic marketing. It’s a winning formula that has enabled us to become a trusted nutraceutical supplier for Swisse, Microbiome Labs, Holland & Barrett, Culturelle, Amazing Grass and other innovative companies in the supplement and functional food space.
proven
sustainability
We have always strived to be a ‘good corporate citizen’ by showing respect for the environment, our employees and the New Zealand fruit growing industry. Now we’re going a step further by moving towards the attainment of a globally-recognised sustainability accreditation.
• Traceable sustainable supply chain
• No nutrient left behind
• Product superiority, backed by science
• An empowering place to work
More about our sustainability journey.
empathic marketing
Our human-centred and iterative approach to product creation is complemented by an empathic. Intelligent approach to marketing that engages stakeholders, distributors, brands and consumers.
Our marketing strategy includes:
• Brand toolkits
• Consumer websites
• User testing
• Webinars
Award-Winning Marketing
NHPNZ Marketing
Award 2018
NHPNZ Marketing
Award 2019
NHPNZ Marketing
Award 2020
NHPNZ Marketing
Award 2023
“We have our trade secrets of how we prepare and dry whole fruit to protect the bioactives. We’ve invested several years into getting that right, which is why our products are effective at a low dose. Every year we win awards for our products, which validates our science and our manufacturing standards.”
– CHRIS JOHNSON / MANAGING DIRECTOR, ANAGENIX