Capture New
Market Share

Increase Revenue
Streams

Stay ahead of
competitors

Adapt to market
dynamics

A/B Testing

Launching a new
nutraceutical is risky!

70–90% of products fail due to poor consumer fit,
taste issues or unmet expectations.

Launching a new nutraceutical product is inherently risky: each year, more than 5,000 new products enter the global market, yet industry data shows that 70–90% of these ultimately fail to achieve commercial success. The most common reasons for this high failure rate include poor alignment with consumer needs, inadequate scientific validation, disappointing taste or sensory qualities, and unmet regulatory standards. Given these odds, relying solely on internal insights or laboratory validation is insufficient.

Market acceptance testing is therefore your essential market-readiness toolkit. It provides real-world feedback on the core drivers of product

adoption—such as perceived benefits, taste preferences, optimal delivery formats, and actual consumer expectations—well before a full-scale launch. By systematically testing and validating product’s appeal and performance with target users, companies can identify weak points, fine-tune their offerings, and confidently advance only those innovations with genuine market potential. This targeted, evidence-driven approach dramatically reduces the risk of costly flops, accelerates time-to-market, and increases the likelihood that a new nutraceutical will stand out in a crowded field.

Our Market Acceptance Testing (MAT) is a flexi-auto system that allows volunteers to join the test at their convenience and auto-push questionnaires to testers according to individual pace their stage in the test.

Gain valuable insights
from real consumers.

Effects Felt/
Observed

Dosage

Format

Taste Appeal

real consumer
reviews