what’s THE
ANAGENIX WAY?

Target Bio-Lock™ is our promise that the biology of the fruit survives the journey from orchard to finished product. By controlling every step in our New Zealand manufacturing – from gentle preparation to precise drying conditions – we preserve around 97% of key bioactives compared with the starting fruit, maintaining both concentration and natural ratios.
This high level of preservation under Target Bio-lock™ underpins superior bioavailability: intact matrices move through the gut as food does, interacting with enzymes, transporters and the microbiome in a way the body recognises. Bioactive components are released gradually, with up to 89% bioavailability, absorbed efficiently and fermented by the right microbes, leading to deeper, longerlasting effects from relatively low doses.

Anagenix science is built around one question: what difference does this make in people’s lives? We invest in discovery work, mechanistic studies and full clinical trials to track not just symptoms but the pathways behind them – from immune signalling and macrophage polarisation in the lungs to insulin signalling, lipid handling and energy expenditure in metabolic health.
That mindset has made us firstdiscoverers more than once. Working with Plant & Food Research and other partners, we were among the first to identify and develop the unique respiratory benefits of New Zealand boysenberries and apples in BerriQi®, showing how their polyphenol profile helps resolve airway inflammation, repair lung tissue and rebalance immune responses to pollution and infection.
We also pioneered the metabolic potential of New Zealand feijoa in Feiolix®, demonstrating in preclinical and clinical studies that its distinctive bioactives – including abscisic acid and ellagitannins – can support insulin secretion and sensitivity, regulate appetite, increase energy expenditure, improve lipids and reduce inflammatory load. Our willingness to follow promising signals into uncharted territory is what we mean by fearless science: Anagenix goes where others haven’t looked yet.
Our flagship prebiotic Livaux®, from New Zealand gold kiwifruit, is now one of the world’s most awarded prebiotics and reflects this same approach – targeting specific whole fruit ingredient. microbes, leading to deeper, longerlasting effects from relatively low doses.

Our ingredients start with living ecosystems, so sustainability is not an add-on; it is built into how we operate. We work with New Zealand growers and processors to protect soil health, minimise waste and use energy efficient, low impact manufacturing that preserves both the fruit and the environment it comes from.
That commitment has been recognised with EcoVadis Platinum, placing Anagenix among the toprated companies globally for environmental, social and ethical performance. For our partners, it means every scoop of ingredient carries not just clinical credibility,

All of this sits under one simple promise: Pure by Choice. We don’t take shortcuts with synthetic fillers or token actives added for the label rather than the outcome. We choose clean New Zealand whole fruits, Target Bio-lock preservation and fearless science, so brands can stand behind their products without caveats or fine print – and consumers can feel the difference across the whole system, not just one biomarker.

Most supplements are built around single molecules, stripped from their natural context and pushed hard down one pathway. We prefer the whole story: whole fruit, whole health, real science from the ends of the earth.

Whole fruit supplements offer something isolated actives never can, a complete nutritional package where fibres, polyphenols, vitamins and cofactors work together, the way nature designed. Instead of forcing the body to respond to a single hero ingredient, they nourish interconnected systems in a balanced, synergistic way, mirroring real food and supporting real people.

What people are really looking for
Around the world, people are quietly shifting their expectations of wellness products.
They want:

• Ingredients that look and sound like food, not chemistry sets.
• Short, recognisable ingredient lists and transparent sourcing.
• Products that feel aligned with nature and with their own values.

Whole fruit supplements sit exactly where these expectations meet science: recognisable ingredients, minimal processing and benefits that feel tangible in everyday life.

New Zealand is unlike anywhere else on the planet, and that difference shows up in our fruits. At the ends of the earth, isolated by ocean and shaped by fire and ice, this land has evolved its own cast of characters: birds that never learned to fly, parrots with whiskers, forests that feel prehistoric and coastlines where the next stop is Antarctica.

It is also one of the most geologically active places on earth, with a chain of volcanoes and geothermal fields running the length of the country. That restless geology leaves behind extraordinarily fertile volcanic soils—dark, mineral-rich and alive, where fruit can lay down deep roots and draw on a full spectrum of nutrients.

Add to that:

• Clear blue skies and strong, clean light.
• Maritime winds that keep air moving and temperatures moderated.
• A relative absence of heavy industry and dense urbanisation.

The result is an environment where plants are pushed just enough by natural stresses, the most intense UV that helps bring out the bioactives of plants more prominently , cool nights, shifting weather—to build rich stores of polyphenols and other protective compounds, without the burden of heavy pollution.

Volcanic soils are some of the most fertile in the world. In New Zealand, layers of ash and lava have broken down over time into complex, mineral-rich earth that supports vigorous growth and deep-rooted perennial crops.

For fruit, that means:

• Access to a broad array of naturally occurring minerals.
• Strong, resilient plants that can invest in flavour and bioactives, not just survival.
• Consistency year after year as trees and vines tap into these stable, rich profiles.

When we talk about “whole fruit” in this context, we are talking about fruit that has been shaped by extraordinary conditions from the ground up.

Whole fruit supplements are part of the wider whole-food movement, but not all “fruit powders” are created equal. The difference lies in how much of the original fruit matrix survives the journey from orchard to finished product.

At Anagenix, we work only with whole fruit and handle it deliberately, so the powders coming out of our facility still behave like food inside the body. Our proprietary freeze-drying and powdering processes preserve the native matrix and its bioactive content, which means:

• Enhanced bioavailability because the body recognises the structure as food.
• Better absorption and utilisation at relatively low doses.
• Nutrients delivered in the form our biology is designed to receive.

This “no shortcuts” approach is how we translate the complexity of the fruit into meaningful outcomes for the whole person.

Whole fruit for holistic health also means whole ecosystems in mind. New Zealand’s uniqueness is not a marketing flourish; it is a living system we have a duty to protect.

That means:

• Working with growers who see themselves as caretakers of soil, water and biodiversity.
• Minimising waste by using as much of each crop as possible.
• Choosing processes that preserve both the fruit and the landscapes it comes from.

For brands, that means every scoop of ingredient carries not just a holistic health story, but a story of a land at the ends of the earth, clear skies, fertile volcanic soils, extraordinary biodiversity—and the choice to respect it.

“Whole fruit for holistic health, from a place like nowhere else”

… is more than a slogan for us, it is a framework for how we source, process and validate every ingredient we make, from the ends of the earth to finished products in consumers’ hands.