Nature Designed It.
Science Proves It.
Most people think of science as something that strips nature down and takes it apart. Our science does the opposite. We use in vitro and clinical studies to understand nature deeply – then design ways to work with it, not against it.
From the ends of the earth in New Zealand, we explore some of the world’s most distinctive fruits, asking two simple questions:
- Why are these fruits good for us, and what makes them different from any others?
- How do we preserve their bioactive matrix so they arrive in the body the way nature made them?
“Good” is not enough for us. Knowing that a fruit is “healthy” is only the beginning.
We do not
do this alone.
Science in partnership.
Anagenix science is built on longterm collaborations with universities, Crown Research Institutes and specialist CROs in New Zealand and overseas.
Together, we design and run:
- Invitro studies to map mechanisms, targets and pathways.
- Invivo studies to understand systemic effects and dose responses.
- Human clinical trials to prove realworld benefits and support health claims in key markets.
These partnerships let us move quickly from a promising signal in the lab to robust, regulatory grade evidence in people.
We leave no stone
unturned.
Diving into unknown
Territories.
Every fruit has a reputation: good for immunity, good for digestion, good for “overall health.”
We see those phrases as clues, not conclusions. We dive deep into unknown territories of each fruit’s benefits, asking what else it can do and where its untapped potential lies.
We leave no stone unturned in its healthgiving properties, screening effects on the gut, immune system, metabolism, lungs, brain and more, then following the most promising signals all the way from invitro models to human studies. “Good for you” is simply our starting line.
Healthy fruit is just
the start.
Elevating fruits to
supplements.
We don’t just put fruit into supplements. We elevate fruits as supplements.
That means:
- Understanding the full spectrum of compounds that make a fruit special – fibres, polyphenols, vitamins, minerals and secondary metabolites.
- Preserving that spectrum in a stable, concentrated form without breaking its natural logic.
- Standardising the bioactives so every serving delivers a consistent, measurable health benefit.
“Healthy fruit” is just the starting point; what matters is delivering proven, repeatable,
THE BEST OF BOTH
WORLDS.
The complex of actives &
the entourage effect.
Inside each fruit is a complex network of actives that work together. We map this network, not just single molecules, but how they interact, reinforce and sometimes even balance each other.
We focus on the entourage effect of the whole fruit:
- Multiple polyphenols and other phytochemicals working alongside fibres and micronutrients.
- The natural matrix shaping how these actives dissolve, are absorbed, travel through the body and reach their targets.
- Combinations of compounds delivering outcomes that no isolated ingredient can match on its own.
By preserving that complexity and then standardising it, we give brands and consumers the best of both worlds: the richness of whole fruit with the reliability of a modern supplement.
what else can this
fruit do?
Fearless science into NZ
fruiTS.
New Zealand’s fruits are not generic commodities; they are shaped by volcanic soils, strong UV light and a uniquely isolated ecosystem. That combination produces unusually rich polyphenol and bioactive profiles – and we lean into that.
For each fruit, we:
- Profile its bioactive “fingerprint” and map which compounds move together.
- Explore known benefits and actively search for new ones in areas like immunity, digestion, metabolic health and cognition.
- Test the entourage effect in invitro and invivo models, then confirm it in clinical settings.
We are constantly asking: what else can this fruit do that no one has seen yet?
PURE. AS NATURE
INTENDED.
From mechanism to preservation & standardisation.
Understanding a fruit’s benefits is only half the job. The other half is making sure those benefits survive processing and reach consumers in a reliable, repeatable way.
Our approach:
Preserve the matrix – We use gentle, tightly controlled processes to protect the natural structure and keep the entourage of actives intact.
Standardise the bioactives – We develop analytical methods to measure and standardise key compounds and complex profiles, so every batch delivers a consistent level of activity.
Link standards to outcomes – We connect these profiles back to our invitro, invivo and clinical data, so the numbers on a certificate of analysis actually mean something for health.
The goal is simple: a whole fruit ingredient that behaves like nature intended, but with pharmaceuticalstyle consistency and measurable, reproducible health benefits.
from tree to tank
to human.
Invitro, invivo, clinical = one continuous story.
For us, invitro, invivo and clinicals are not separate boxes to tick; they are chapters of the same story:
Invitro models help us screen fruits and fractions, identify active complexes and understand targets in systems like the gut, immune cells and the microbiome.
Invivo studies show how these complexes work in a living system – across organs, metabolism, inflammation and resilience.
Clinical trials test real – world outcomes and confirm that our preserved, standardised whole fruit powders deliver what the early science predicted.
By the time an ingredient reaches market, we know not just that it works, but how it works, why it works and how to keep it working – from tree to tank to human. We are constantly asking: what else can this fruit do that no one has seen yet?
lEAVING NATURE
INTACT.
Relentless science.
without taking from nature.
Relentless science does not have to mean more extraction and more reductionism.
At Anagenix, it means:
- Respecting the whole fruit matrix as a sophisticated delivery system.
- Discovering new health benefits and mechanisms without breaking that system apart.
- Finding ways to preserve and standardise the complex of actives so people experience consistent, measurable benefits – without losing the richness of the whole fruit.
From our base at the ends of the earth, working with some of the world’s most distinctive fruits and some of its best scientific minds, we are building a new model of evidence based nutrition: fearless science that reveals more of what nature can do, while leaving more of nature intact.
Award-Winning
Science.
Our science is not just rigorous, it is award-winning – recognised with multiple Nutra Ingredients “Ingredient of the Year Prebiotic” awards for Livaux® across the US, Asia and Europe, and industry innovation awards such as the Cawthron Innovation Award for Feiolix® and Livaux®.
We also protect our discoveries with global patents on our proprietary whole fruit ingredients, processes and applications, ensuring our partners can build on a secure, differentiated science platform.
EFFECTIVE Partnerships
that produce effective products.
The foundation for every Anagenix product is robust science. By partnering with New Zealand’s leading food and health science research organisations, we’re able to develop and commercialise products that offer benefits backed by clinical trials. Below is an introduction to the science partners and programmes we’re currently working with.
The University of Auckland (UoA) is the largest university in New Zealand. It also has the highest QS World University ranking in New Zealand. UoA has a strong focus on research and innovation across a wide range of disciplines, including natural sciences, medicine and health.
Plant & Food Research is a government-owned New Zealand science company providing research and development that adds value to fruit, vegetable, crop and food products. Plant & Food Research studies assist the success of New Zealand natural health and supplement products.
Callaghan Innovation is a government agency that facilitates the commercialisation of complex intellectual property sourced from research organisations.
The Riddet Institute is a premier national centre for fundamental and strategic scientific research in food. Its area of expertise is at the intersection of food material science, gastrointestinal biology and human nutrition.
Victoria University of Wellington is the number one ranked university in New Zealand for research quality. As a capital city university, Victoria has strong links with government departments and agencies, international agencies, New Zealand industries and environmental organisations, as well as some of New Zealand’s major research institutes.
The High-Value Nutrition National Science Challenge brings together multi- disciplinary, multi-institutional teams with a systems-level view on the networks in the human body, our environment and society. The research is the basis for the development and delivery of validated high-value foods for health and well-being.
The University of Otago is a collegiate university located in Dunedin, New Zealand. It is the leading university for food science in New Zealand and has an international reputation for the quality of its research and training.
Massey University has strong links with New Zealand’s key industries and actively contributes to New Zealand’s economic development. This is exemplified through their teaching and research in areas of applied veterinary medicine, food technology, information sciences, engineering technology, agriculture, finance, marketing and accounting.
Located at the University of Auckland, the Liggins Institute is one of the world’s leading centres for research into foetal and child health, nutrition, development and epigenetics.
